Promoting our own books is hard work. For many writers, promotion feels unnatural, perhaps tacky, and even a little tainted. However, I was able to develop several useful promotional skills while working for a small publisher promoting their latest release, and you can do the same!
I have had the greatest degree of writing success and profitability writing and placing evergreen topics. And you will, too.
A successful business looks to see if there’s a demand for what it’s trying to sell…before it starts the selling process.
You’ve got many low-cost and no-cost promotional options to choose from. Here’s the good news. Your zero-cost efforts will often out-perform paid marketing! Yes, it’s true!
The 3 Do’s and 1 Don’t of craft fair bookselling!
Help reporters who need sources and promote your book!
To write effectively for a businesses, you have to understand where that business is strong, where it needs improvement, and where it needs to change direction. Showing potential clients that you understand the importance of these items can greatly increase your chances of landing long-term writing work.
An EXTREMELY lucrative way to sell LOTS of books, get free, viral marketing, AND connect with new readers!
Local chamber events allow you to naturally interact with local businesses. Rather than cold-calling a business, you get to know each other through meetings and networking events. Then, when you send a Letter of Intent (LOI) or a pitch, you are a familiar face with knowledge of their business!
After four successful books, and thousands of copies sold, I’ve embraced a few rules on how best to publicize and sell my work. Here they are…
