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My book is on Barnes and Noble and Amazon but it cannot be found in a search. I recall selecting a huge quantity of keywords for my book. I have one 5-star review on Amazon so my average review is a 5. Yet, other books with a lower average show up before mine when I search with obvious keywords related to my book’s topic. How can I convince Amazon make my book more “findable?”
Both Amazon and Barnes and Noble have millions of books for sale. They do not share their search engine parameters with anyone because people would then be able to game the system.
I looked up your book online. Amazon has thousands of books on that topic, as well as similar topics. I just typed your book’s title and subtitle into Amazon’s search box and it popped up right on top.
The sad fact is there are so many books for sale on Amazon that someone stumbling upon your book by chance is extremely remote. Most of the people who will buy your book will do so because of the marketing efforts you do, and that would include providing people with the direct link to your book on Amazon and other sites.
Unless you have several books for sale in the same genre, we don’t recommend purchasing advertising on Amazon. You will likely spend far more than you’ll receive in resulting book sales.
If you subscribe to WritersWeekly, you can receive a free copy of 50 Dos and Don’ts of Book Selling.
- Do Market Research BEFORE Marketing!! – By Amy Keeley
- Categories and Keywords Can MAKE or BREAK Book Sales! How do you know if you are using the right ones? by Richard Hoy, Boost a Book
- Using Facebook to Sell Books…but NOT in the way you think! by Richard Hoy, BoostABook.com
- Building a Successful Book Selling Model Isn’t Complicated or Mystical. (Psssttt! Here’s the secret…) by Richard Hoy, BoostABook.com
- 90+ Days of Promoting Your Book Online
Read More "Ask The Expert" Articles
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan by Angela Hoy and Richard Hoy
Promoting your book online should be considered at least a part-time job. Highly successful authors spend more time promoting a book than they do writing it - a lot more.
We know what you're thinking. You're an author, not a marketer. Not to worry! We have more than a decade of successful online book selling experience under our belts and we're going to teach you how to promote your book effectively online...and almost all of our techniques are FREE!
Online book promotion is not only simple but, if you have a step-by-step, day-to-day marketing plan (this book!), it can also be a very artistic endeavor, which makes it fun for creative folks like you!
Yes, online book promoting can be EASY and FUN! Let us show you how, from Day 1 through Day 90...and beyond!
The Art and Craft of Writing and Editing
Writing is a constant dialogue between author and reader.
The craft of writing involves an interchange of emotions between an author and a reader. An author creates a story line, conflict, and characters, gives his characters words to speak, and then hands off these materials to a reader. This process results in a constant dialogue between the mental imagery produced by a reader and that proposed by the author.
Read more here:
Earlier today I noticed that I couldn’t find a book on Amazon which I just ordered a month ago. I was typing the exact title into the search field. Finally I went back to my orders and found it. The reason my search didn’t work was that they had used the ` symbol (above the Tab key) instead of apostrophes, two places in the title! Even such a small thing can make your book “disappear”!
Your answer/article is very helpful overall, thanks. 🙂 It can be hard for authors to realize that most of the marketing is up to them, in one way or another.
To be more findable you need to sell more books.
Amazon pushes products that sell a lot more than those who sell little.
If your keywords are generic and used by many others you will not be findable unless your book sells a lot more than the others are selling right now.