Opt-In Email Lists – A REALLY Bad Marketing Idea By Richard and Angela Hoy
The following question arrived in our email box last week:
What is your take on e-mail ‘Opt-In Advertising?” I recently received an email solicitation from a large company, in which such advertising was touted as a good marketing tool, because it supposedly involves an audience that has agreed to receive ads (a concept that I find remarkable–I’d never agree to such a thing). Do you have any knowledge of such stuff and, if so, what is your perception of its potential value?