This week I’d like to kick off a two-part series on online PR. In this first part, we’ll go though the basic theory of good online PR. And in part two, we’ll discuss how you actually put the theory to practice. I got my start in marketing as a public relations (PR) professional. PR professionals […]
Four years ago, I didn’t know a thing about real estate. I didn’t even own a house. If you would have asked me then if I knew what an ARM was, I would have told you, “Yes, in fact, I have two of them.”
What does it take to be a best selling e-author? I know you’ll learn a lot from this interview with Lynn Thomas. Lynn’s book, How to Make and Market Gel Candles that Sell Like Wildfire, held the #1 best selling spot on Booklocker.com for several months in a row, longer than any other author in […]
This week I’d like to discuss the trials and tribulations of distributing self-published books. There is an incorrect perception that every book has to be distributed through traditional channels in order to be successful. What I mean by that is authors think their books have to be distributed by Ingram or Baker & Taylor and […]
Okay…so if you’ve been reading my columns so far, you understand how to define your market, how to value your book, and the economics of self-publishing versus traditional publishing. This week, let’s start getting into the practical aspects of selling your book. The first step you should take is to create an email newsletter, like […]
During the past month, I’ve received dozens of emails from concerned authors who have heard rumors that bookstores won’t sell their print on demand (POD) books. While this may be true in some cases, it’s certainly not the standard. And, these rumors shouldn’t discourage you at all from self-publishing your book through affordable print on demand publishing.
