Why I’d Rather See My Book in a Public Library than a Large Bookstore By Stephanie Ann
When I developed my marketing strategy for my book, The Cheap Diva’s Guide to Frugal and Fabulous Living: How to Shop Smart, Look Your Best, Decorate with Style and Have Fun for Less Money!, I decided I was better off focusing on getting my book into public libraries than on the shelves of large bookstore chains. I am happy to have my book available through popular bookstores that want to order copies of the book one at a time for customers who have requested it, but I don’t rely heavily on bookstores to sell my books. If every copy of the book doesn’t sell quickly (without aggressive promotional efforts by the bookstore books by a not-so-famous author aren’t likely to go flying out the door), bookstores more concerned about the bottom line that the brilliance of my prose might choose not to reorder my book in order to make room for newer titles.