I purchased a two-year, 5-page, “website tonight” package from GoDaddy.com for $45/year.
I would appreciate any suggestions you might have regarding important things that should be included?
-author of a book on healthy aging
You’re lucky in that you haven’t already built a website without having a plan in place. Before building/launching a website, you should carefully plan exactly what you’re going to do, especially if you only have five pages to fill.
You’ve heard imitation is the highest form of flattery. I believe that imitation is also the wisest marketing move.
The best advice I can give is to figure out who your most successful competitor is and to emulate him/her. Find that person/company by plugging in your top key words into google and seeing who pops up at the top. For example, if I type – healthy aging – into google, I get this at the top:
The site features:
1. links to their magazine
2. links to their free ezine
4. links to “health news” (which just leads to more links but it does show they have a blog)
If you google – healthy aging book – the top link is an online bookstore page for:
Healthy Aging: A Lifelong Guide to Your Physical and Spiritual Well-Being
I found the author’s website. I don’t like the hard-sell tone of his marketing. However, it’s working for him.
One thing I would definitely suggest for any non-fiction author is to have a Q&A on your website. Readers love that and it will help build your reputation of an expert on your book’s topic.