I am publishing my book through a vanity publisher. They want me to pay them to write a review about my book. I guess I could then use that review in my marketing materials. Do you think it will be worth the money?
I don’t write and publish reviews of our Booklocker.com books. Why? The answer should be obvious to book buyers. Nobody believes a publisher’s review of a book because they always have an ulterior motive behind their reviews – to sell books. Furthermore, paying for such a review is ludicrous because it will be worthless and can actually hurt your credibility.
You should get reviews from real reviewers, or even comments from your readers, and post those. They have nothing to gain from their words and your reputation will not suffer.