I name a couple of companies in my book, both airlines. The characters are passengers on their flights. I also mention two specific vehicles as the characters travel in them. Is this allowable?
Have a great weekend.
I am not an attorney and this is not legal advice. Please consult with an attorney concerning your specific situation.
It depends on the usage and how the companies and their products are portrayed. Also, there are trademark issues to be considered. Most companies will be happy to have a fictional character mention or use their product or service, provided that product or service is not portrayed in a negative light. For example, my character could be out on a hot day, and enjoying a tasty, refreshing, ice-cold Coca Cola. I really don’t think the Coca Cola Company would mind that (though you should still ask). You know what WOULD bother them, though? If my character got food poisoning from their product.
And, let’s say my character has a first class ticket on United Airlines. If the cabin is clean and the crew is friendly and the flight isn’t delayed, etc., United Airlines probably wouldn’t mind being included in your book. But, what is the plane crashes in your book? I imagine United Airlines would not be happy about that. Again, asking up front is the best course of action.
Again, I urge you to consult with an attorney. Or, simply make up different company and vehicle names.
For example, United Airlines could be Untied Airlines.
Toyota could be Yotota, Chevrolet could be Chuvralow, etc. Readers will know that you’re playing word games with real companies and that’s okay. 😉
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