Tweet, Tweet: Using Social Media to Increase Sales By Lisa Tiffin

I’ve always wanted to write a column, but it wasn’t until Twitter intervened that it became a reality for me. The funny thing is I didn’t even have a Twitter account when it happened. Luckily, I have a few good people looking out for me.

My brother, a marketing and branding genius, is forever trying to get me to try new media, and his recent bug has been Twitter. Since I already had a Facebook account, I was worried that adding Twitter might lead to being overwhelmed by hundreds of 140-character distractions in my day.

But my brother persisted, and when he saw a Tweet from an editor about an opening covering three local towns, he forwarded the information to me. I quickly put together an e-mail with a few writing samples, and within hours I had a reply from the editor.

After I sent a sample column, I landed a phone interview, which led to an in-person interview. Stuffing down the excitement of being in a real, live newsroom (yes