Q –
Hi Angela,
I have scheduled a blog tour to promote my newest book. What’s the best thing I can offer to people who haven’t yet decided to buy my book?
B.K.
A –
The best piece of advice we can give is to offer people something for free if they come to your website and subscribe to your own newsletter or blog. That way, you can keep contacting them (with quality editorial content, of course – not spam) if they don’t buy your book right away.
Also, be sure to tell them they can click to read a free excerpt of your book, and have that on your website as well. Don’t send people directly to Amazon because….you never know what Amazon might to do a book listing in the future. Always send potential readers to YOUR online real estate (your website) first.
Additional advice on offering freebies to get people to subscribe to your mailing list is available in this book:
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Make Sure Your Marketing is Targeted at the Right Audience
The Best of Boyd's Blogs: 87 Solutions to a Life of Better Speaking and Listening
Ever wish you could have your favorite blog in book form? There's nothing like flipping through the pages and reading helpful snippets here and there.
In this book, Steve Boyd gives you that very opportunity. He has intrigued his readers and clients for years with his insightful newsletters and blog posts. This book includes some of his most interesting stories and communication tips, from listening to speaking. As he quotes this Chinese proverb, "From listening comes wisdom and from speaking repentance."
You won't need to repent from your next speech if you use these articles to guide both your preparation and delivery. As an avid reader of his blog said, "These articles are priceless! People need what you have to say."
Steve Boyd's articles on motivation and communication-related topics have appeared
in various publications. His books on public speaking have sold over 30,000 copies.
He is a popular after-dinner speaker and conducts workshops for businesses and associations
whose members want to speak and listen effectively to improve personally and professionally.
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https://booklocker.com/books/7171.html