Q –

You recently wrote that you didn’t recommend book signings. So, what’s can I do if I want to get out into the public eye?

J.

A –

I never said book signings were not recommended. I don’t recommend bookSTORE signings because those typically don’t sell many (if any) copies.

Many authors hold signings at special events, other retail outlets, craft fairs, clubs, seminars, their own signing parties – the list goes on and on. One author I know, W.W. Brock, consistently sells out of his copies at gun shows. He writes novels about hunting. Creativity is the key! You can read an article by him at the first “related” link below.

Also, consider offering to speak to specific organizations. They can either charge people to attend (and, in that fee should be the price of a copy of your book for each individual) or you can set up a table for selling and signing books when your talk has ended. That’s actually an EXCELLENT way to get people to buy your book. Again, get creative. Nursing homes, local businesses, volunteer organizations, local civic organizations, churches – the sky’s the limit!! 🙂

RELATED

• HOW TO SELL OUT AT BOOK SIGNINGS! What’s the Most Important Tool in Your Arsenal? By W.W. Brock
• “Special Event Signings” Sell Far More Books Than Bookstore Signings! (Or “Why Should I Order Copies Of My Own Book?”)
• Are Book Signings Big Book Sellers? Not Usually…
• How to Sell More Books at Stalls and Signings! by J Harker Shaw
• How My Bookstore Signings Led to a Traditional Publishing Contract and Film Consideration! By William Creed

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