Articles About Book Marketing

“Should my website’s URL be my name or my book’s title?”

Q - Angela, What do you recommend for authors when they are creating a marketing website-their name or the name ...

Top 10 Mistakes New Authors Make When Contacting Libraries – by Angela Hoy

A good friend of ours is a librarian. He has worked at a large city library since he graduated from ...
used books

“Nobody Has Bought My Brand New Book…Yet There Are Already Used Copies For Sale Online?”

Q. My publisher hasn't paid me a dime yet I know copies of my book have sold because there are ...

If You Choose the Wrong PR Person, You’ll Flush Your Money Away… – by Ashley Brown

Self -publishing is not for the faint hearted, which is something I learned the night before my first book release ...
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6 Tips From Sales Professionals That Teach Writers How to Sell Themselves – by Lindsay Woolman

I won't attest that I am an expert in sales, but I have gone out and asked my friends in ...
digital marketing chart on whiteboard

Post-Pandemic Positive: There are Now TWO Ways to Promote Your Book to Groups! – by Sandy Lindberg

Excitement is in the air! Groups are becoming more familiar with virtual events and more groups are getting back to ...

How to Get Social Media Influencers to Promote Your Book

Ah, social media influencers. People who, for the most part, are famous for doing absolutely nothing important at all (snark ...
woman giving presentation

Invited to Speak but Don’t Know What to Say? Here are Tons of Ideas! by Laura Lee Perkins, MS

"Marketing" is all about getting your name and your product in front of as many people as possible. You can ...

“Should I get rid of the paperback edition of my book since the hardcover makes more money?”

Q - Angela, I'm thinking about getting rid of the paperback version of my book and only offering the hardcover ...

Should You Pay to Appear on a Podcast?

I received the following email last week: Hi Angela, I have recently been told about a website that matches people ...

How to SUCCESSFULLY Use Twitter to Sell Your Book – by Jules Schulman

Unless your name is Stephen King or Joyce Carol Oates, social media marketing is vital to a book's success. Without ...

Should Writers/Journalists Let Facebook Host Their Websites and Newsletters? No. Here’s Why.

For YEARS, I have been warning authors to NOT let their publishers "host" their websites. The reason being is that, ...

Promote Your OWN Website, Not Your Publisher’s

Author Andy was so excited! His new book was finished and he'd just approved his print galley. It was time ...

How I used “Plan B” and “Plan Z” to Sell Books During the Lockdown – by Kathryn Haueisen

I worked hard to release Mayflower Chronicles: The Tale of Two Cultures in 2020 in order to catch the wave ...

Despite Covid, Print Books Still Outsold Ebooks in 2020

In 2020, with the early Covid fears that packages delivered by mail could spread the virus, many people who preferred ...

Five Simple Actions To Create a Domino Effect of Book Sales by Chris Norbury

Authors must do two things well to sell books: Write great content. Promote that content. The best marketing and promotions ...

Do NOT Pay Someone to Showcase Your Book at a “Virtual Book Fair!”

Q - Angela, I received an unsolicited phone call from a senior marketing consultant at a company that displays books ...
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BOOK PROFIT PRICING: How To Price Your Books For Maximum Profitability by Jennifer Brown Banks

Some time ago, I got an “S.O.S.” from a client in distress. Her email to me stated that she was ...

Staging Your Zoom Background to Sell More Books! – by Ellen Scolnic and Joyce Eisenberg

We're the authors of three books - and we have been presenting our popular book talk to audiences for almost ...
bestsellers darlene franklin book covers

How I Sold a Million Books By Darlene Franklin

This summer, my book sales reached the million-copies-sold mark. A grin forms on my face as I write the words ...