PAYING FOR REVIEWS – 2 THUMBS DOWN By M.J. Rose

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A little over a year ago ForeWord Magazine began a pay for review site that created quite a controversy. ForeWordreviews.com offered a review for $295 to any publisher or author who could afford one.

Included in the price is the right to print the review in any marketing or publicity effort, lifetime archival of the review on-site, and distribution to numerous licensees including Ingram’s iPage and Baker & Taylor’s Title Source II.

When I interviewed her, Publisher Victoria Sutherland said the industry is sorely in need of a new method of obtaining reviews. “Currently there are over 70,000 print books published annually but only about 10 percent of them wind up getting reviewed –