promotional pitfalls

29 Reasons Your Books Aren’t Selling By Angela Hoy

29 Reasons Your Books Aren’t Selling By Angela Hoy

You’re depressed. You’re confused. You’re thinking about giving up writing altogether. Why? Because the only people who have bought your book are your mom and your Aunt Bertha. With more than a million books published each year now (most of those self-published), there is lots of competition. However, many authors earn enough in book sales to feed their families. How do they do it?
Some of this may be hard to hear (I mean read) but, if you clicked on this article, you’re obviously seeking the truth. So, here it is…

Cartoon Curse Word Characters: When Your Computer Ruins Your Online Marketing Activities By Richard Hoy

Cartoon Curse Word Characters: When Your Computer Ruins Your Online Marketing Activities By Richard Hoy

Have you ever submitted text to be posted online, and later discovered odd characters in the place of punctuation? For authors, this can be detrimental to book sales because a book description with errors can make readers think the book itself might have errors too. For writers, this can harm a reputation, especially if the post can’t be edited. What causes these anomalies, and how can you avoid these types of unintentional and embarrassing errors?

Should I Forego My Own Website And Use Only Facebook For Promotion? No!

Should I Forego My Own Website And Use Only Facebook For Promotion? No!

I’m reading your and Richard’s outstanding book, 90+ DAYS OF PROMOTING YOUR BOOK ONLINE. In your book, you strongly recommend authors create a website to promote their works. In the days of social media being so popular, is it possible to trade a website for a Facebook page? I plan to create a Facebook page to promote my novel, provide links where readers can purchase the book, offer updates, and chat with the author (me). I also plan to create Facebook pages for a few of my novel’s characters for readers to interact with as well.
What are your thoughts?

BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben

BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben

Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing they’re a hot commodity when, really, they’re not. In the online world it’s known as black hat SEO. It’s the process of artificially inflating web visibility either for social media accounts, websites, or blogs using unethical techniques. Now granted, places like Amazon or Facebook won’t throw you in the slammer. They will, however, ban your account…

Having a “Typo Contest” is a HORRIBLE Idea!

Having a “Typo Contest” is a HORRIBLE Idea!

An author told me the other day he found a typo in his proof, adding “I’ll probably leave it and send $5.00 to the first three readers that spot it and tell ’em it was test to see if they actually read the book…” I was completely honest, and told him that would be a HORRIBLE idea.

Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Recently, I noticed a URL for a fictitious website in a book I was formatting. I pasted the URL into my browser and, sure enough, it was a real website. The fictitious usage was for a humorous book but the actual website was a suicide prevention one. Had the author used that URL, it would not have only been in very poor taste, but it could have also resulted in a lawsuit.