bookstores

“Special Event Signings” Sell Far More Books Than Bookstore Signings! (Or “Why Should I Order Copies Of My Own Book?”)

“Special Event Signings” Sell Far More Books Than Bookstore Signings! (Or “Why Should I Order Copies Of My Own Book?”)

I received the following question from an author last week:

Why would any author buy copies of their book instead of referring people to Amazon or another store?

His email went on to say that he knows we don’t usually recommend book signings at bookstores and he was curious why an author would need copies for any reason other than a bookstore signing.

Another Shocking Reason to NEVER Accept Book Returns! By Angela Hoy

Another Shocking Reason to NEVER Accept Book Returns! By Angela Hoy

You’re a new author or a self-publisher and you’ve always thought accepting book returns would greatly increase your bookstore sales. (That actually rarely happens with unknown authors.)
After your book goes live, you notice a few sales. But, a few weeks later, you start getting returns. You have agreed to pay the distributor to send the books back to you. Yes, at your expense. Some of the books are dusty, dirty, bent or otherwise unsellable. You’re even being billed for the printing costs of those books.
Pretty soon, you’re receiving so many returns that you’re losing money on your book…

STOP GLUTTONOUS PURCHASING PRACTICES BY BOOKSTORES! Why ALL Books Should be Non-Returnable!! By Angela Hoy

STOP GLUTTONOUS PURCHASING PRACTICES BY BOOKSTORES! Why ALL Books Should be Non-Returnable!! By Angela Hoy

Bookstores have a long history of ordering too many books, and then returning them for credit or a refund, often damaged, bent, and/or dirty, and at the expense of the publisher (or self-published author). At other times, the books are simply destroyed (or sold to a big salvage bookstore), again, at the expense of the publisher or self-published author. Bookstores, like other retailers, should be financially responsible for their own sales forecasts. Period. I just can’t find anything in the “returns” equation where the publisher or author should be financially responsible for a bookstore’s poor estimation of sales…

Authors – Avoid Being Victimized by Bookstores

Authors – Avoid Being Victimized by Bookstores

Hi Angela-
Re: The item concerning marketing to bookstores in which you state:
“I recommend selling a few copies to a bookstore on consignment instead. I must warn you to not sell them more than a handful at a time because chances are most will be returned. One author reported a bookstore telling her all copies of her books were stolen. (They never paid her and I, of course, didn’t believe the bookstore was telling the truth.)”
I urge that authors selling to book stores:
1. Get paid up-front.
2. Give them written notice, with a copy duly endorsed by the store for the author’s files, that the Author will refund the price of any unsold copies returned in salable condition as determined by the author via prepaid shipment.
Some 10 years ago, my co-author and I provided some copies of one of his books on consignment to one small bookstore and one distributor. He has yet to receive payment or returned copies from the bookstore.
As to the distributor, another bookstore had recommended it to Eric and, when he mentioned he had difficulty collected the amount due despite repeated assurances to the contrary, the bookstore owner paid the invoice amount and told Eric no problem, she would deducted the amount from the next invoice she received from the distributor. It would not complain because she was a good customer.
After that, it was prepay only.
Harvey Randall, Author
A Reasonable Disciplinary Penalty Under the Circumstances
Layoff, Preferred Lists and Reinstatement (2014 Edition)
The Discipline Book (2014 Edition)
The General Municipal Law Section 207-a and 207-c Case Book