book marketing

A Texas Tea and Book Party By Celia Yeary

A Texas Tea and Book Party By Celia Yeary

Three years ago, the release of my first novel excited me, yes, but it also threw me into a dither. A dither, if you’ve never been in one, is similar to mild hysteria and confusion. All other authors I knew at the time talked about book signings, and I attended a couple of them. In my opinion, that might not work for me, as they don’t seem to work very well unless you are the author of the Harry Potter series. How many readers would drive to a bookstore and buy my book? I feared not many, and there I’d be, all alone in public, people walking past me, ignoring the books on the table. The thought of buying a big stack of books and not selling them didn’t make me comfortable, either…

How to Sell Books on Consignment to Bookstores and Other Retailers

How to Sell Books on Consignment to Bookstores and Other Retailers

A teacher wrote in saying he didn’t want to sell his books to students directly but, instead, wanted a local bookstore to handle the sales for him. He asked for my advice on how to do this. My response was that this would likely only work with a small, local bookstore and that they would probably only agree to a consignment deal…

Blogging to Sell Books By Eric D. Goodman

Blogging to Sell Books By Eric D. Goodman

I’ve always identified myself as a writer. Only recently have I come to admit that I’m also a blogger. I blog about writing, about the love of literature, about all things literary. But the truth is, I blog to sell books…

Novel Strategies for Using Press Releases When Writing By John K. Borchardt

Novel Strategies for Using Press Releases When Writing By John K. Borchardt

Press releases give me a lot of article ideas. Writing shorts based on a single press release used to be a major part of my freelance magazine writing business. Online news sites were particularly lucrative. However, over the last several years I have found that it has become more difficult to get queries based on a single press release accepted by editors. Several other freelancers I have spoken with have said the same thing. Why is this? What strategies can you use to get article assignments based on press releases?

Throwing Away Your Money on Review Copies?

One of the biggest mistakes new authors make is believing that blindly mailing copies of their book (or, worse, emailing copies of their ebook) will result in sure-fire coverage by book reviewers and journalists. They waste this valuable opportunity by making several common mistakes.

FROM NURSING HOMES TO GRIEF SUPPORT GROUPS: ODD BUT SUCCESSFUL BOOK SIGNINGS By Kali VanBaale

Most authors learn the hard way that when starting out, traditional bookstore signings can be discouraging. Very quickly we are forced to find or accept more creative, even unusual venues to sell our books. When my first novel was released, I was horribly inexperienced in the world of marketing. I focused almost primarily on bookstores or festivals, scheduling twenty or more events in and around the Midwest that first year. Out of those twenty plus gigs, only two drew sales worth writing home about. Two.

Building Block Book Marketing By Sharon Elaine

Building Block Book Marketing By Sharon Elaine

Most writers are aware that using Twitter and Facebook, and advertising on their own web sites, are effective ways to get your name, message and materials to a great number of people. However, there are other avenues to work with…

Creating A Promotion Target List By Diane Craver

Creating A Promotion Target List By Diane Craver

Are you looking for new places to give promotion information on your latest release? I have several that I found helpful for press releases, promotional materials (bookmarks, pens, brochures with book excerpts, and other items), and media kits.

Promoting Your Book to Schools! By C. Hope Clark

Promoting Your Book to Schools! By C. Hope Clark

When most writers think of school book sales, they envision elementary students clustered around a book fair in the library. While children’s authors can capitalize on that setting, schools consist of more than munchkins seeking pop-up books.
Educational facilities range from kindergartens to high schools, technical colleges to universities, trade schools to adult education venues. Seas of students equate to captured audiences of potential buyers. Teachers buy a lot, too.

Your Book Promotion Plan: One Size Does Not Fit All By Patricia Fry

Your Book Promotion Plan: One Size Does Not Fit All By Patricia Fry

As you enter into the world of publishing, you may ask experienced authors, “How do you promote a book?” or “What’s the best way to promote a book?” When someone asks me that question, I typically answer, “It depends on the book and it depends on you.” Anyone who responds differently could be leading you astray.