On occasion, we hear from authors who are accusing their distributor of theft because their Amazon.com or BarnesandNoble.com “ranking” moved…but their actual sales numbers did not. Several years ago, one author claimed she was owed millions because her Amazon ranking was…in the millions. As you’ve probably guessed, this is a common problem. New authors often try to use bookstore rankings to estimate their sales and that doesn’t always work…especially if those authors don’t understand how the rankings are calculated…
Every author needs an audience, and there’s no reason why you can’t start building one right now in your own backyard. What follows are five easy steps to get you started…
Unless you’ve been living under a rock since 2006, then you probably already have a Twitter account. But, are you using it to its full potential? It’s a sad fact that most writers don’t. There is slightly more to it than keeping track of what people you’ve never met are having for breakfast. When used […]
You’re depressed. You’re confused. You’re thinking about giving up writing altogether. Why? Because the only people who have bought your book are your mom and your Aunt Bertha. With more than a million books published each year now (most of those self-published), there is lots of competition. However, many authors earn enough in book sales to feed their families. How do they do it?
Some of this may be hard to hear (I mean read) but, if you clicked on this article, you’re obviously seeking the truth. So, here it is…
I’m reading your and Richard’s outstanding book, 90+ DAYS OF PROMOTING YOUR BOOK ONLINE. In your book, you strongly recommend authors create a website to promote their works. In the days of social media being so popular, is it possible to trade a website for a Facebook page? I plan to create a Facebook page to promote my novel, provide links where readers can purchase the book, offer updates, and chat with the author (me). I also plan to create Facebook pages for a few of my novel’s characters for readers to interact with as well.
What are your thoughts?
The confusing thing for me about Facebook ‘likes’ is that Forbes prefers us to encourage ‘friends’, which can be done with my personal FB page. I created a writer page (a business one), but it just feels redundant….so I’m still not sure what the importance of it is.
It seems to me there is a fine line between a press release and a promotional item. Wouldn’t you say that a press release is generally promoting something? Maybe the definition of “promoting” is the key.
Can I send press releases to anyone or only to journalists?
Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing they’re a hot commodity when, really, they’re not. In the online world it’s known as black hat SEO. It’s the process of artificially inflating web visibility either for social media accounts, websites, or blogs using unethical techniques. Now granted, places like Amazon or Facebook won’t throw you in the slammer. They will, however, ban your account…
My first grade teacher just bought my book.
She’s hardly my target audience and I hadn’t seen her at least since I left elementary school more than 30 years ago, but I was happy to make the sale. I even charged her full price, rather than the insider’s “friends and family rate.”
A few simple Internet searches and a plan – developed in large part through guidance from fellow WritersWeekly writers – helped me make the sale.