book marketing

Book Promotion: Why Postcards Work by Kathryn Elizabeth Jones

Book Promotion: Why Postcards Work by Kathryn Elizabeth Jones

Most writers have business cards to pass out to interested readers and writers, but what about business postcards? A writer is in business, after all, not only to let others know about their latest book but to sell it as well. Investing your money in postcards becomes valuable the minute you hand one to a potential reader …

How Can I Make Money Giving Away A Free E-Book On Amazon?

How Can I Make Money Giving Away A Free E-Book On Amazon?

Is it sensible for me to promote my latest book by giving away some free ebooks on the Kindle? How can I avoid pitfalls about poorly-formatted MOBI formatted ebooks (I’ve heard horror stories), and what costs should I expect for publishing my ebook, and for promoting it?

Sell Your Books At Art Fairs! By Kimberly Carlson

Sell Your Books At Art Fairs! By Kimberly Carlson

I was a bit skeptical of the idea of selling books at art fairs even though the idea was mine. But, I have been willing to step out of the box in order to sell my novel, Out of the Shadows. As it turned out having a little booth at art fairs has been profitable, and I sell more books than I have at book signings at Barnes and Nobles or independent bookstores.

Rock Your Book Talk! Do’s, Don’ts And Tips By Susan Sundwall

Rock Your Book Talk! Do’s, Don’ts And Tips By Susan Sundwall

These days writers must sell themselves, it’s a given. We’ve got to look for and latch onto any opportunity to self promote. Book talks are an excellent way to do it. Senior citizen groups, local service clubs, libraries, schools, and writers groups all have a frequent need for speakers and we must serve – if we want to sell, that is. Of course the first step is informing everyone by phone call, letter or email of your availability to speak. Then, as the dates pile up, you’ll need a plan…

How to Test Your POD Publisher’s Sales Reports By Angela Hoy

How to Test Your POD Publisher’s Sales Reports By Angela Hoy

On occasion, we hear from authors who are accusing their distributor of theft because their Amazon.com or BarnesandNoble.com “ranking” moved…but their actual sales numbers did not. Several years ago, one author claimed she was owed millions because her Amazon ranking was…in the millions. As you’ve probably guessed, this is a common problem. New authors often try to use bookstore rankings to estimate their sales and that doesn’t always work…especially if those authors don’t understand how the rankings are calculated…