How I Convert a One-Assignment to a Regular Client! By Lindsey Danis

How I Convert a One-Assignment to a Regular Client! By Lindsey Danis
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When I was first offered a blog ghostwriting gig by Jim, a director of something-or-other for a tech company, it would’ve been putting it nicely to say I was underwhelmed. Via LinkedIn message, I was offered the chance to connect about a writing assignment. The lead seemed so low qualified that it was not until Jim messaged me again that I replied with (admittedly faked) interest.

We spoke on the phone and I had to admit, he seemed sincere. He was multitasking for a tech company, and needed a tech writer to create engaging, informative blog content – exactly what I do as a freelance copywriter. I wrote two blog pieces for Jim in a quick week, and figured that would be it.

He provided positive feedback and, at that point, I started to wonder whether it might help to offer regular writing services to take one task off Jim’s plate. I remembered that Jim had referenced an upcoming vacation and wedding in our phone call. I decided that I would check in with him a month or so after the wedding, when he would have more time to consider the idea.

I kept the email brief; two lines asking Jim how he was, expressing my congratulations on the wedding, and offering my services, should there be a need.

When I heard nothing back, I would normally have not tried again. However, I knew that I had offered a valuable service to this client once before, and could tell that Jim  had a need for regular blog writers, even if he did not realize it.

I decided I would wait a little longer, and then ask Jim one more time if I could be of assistance. Five weeks later, when I asked a second time, Jim gladly took me up on my offer, and placed two more blog post orders.

After a quick turnaround of two more high-quality blog posts, I asked Jim whether he would be interested in working together more regularly. This time, he said yes right away. We have worked out a routine where I perform monthly work for him and he has the peace of mind of knowing that a tech ghostwriter who understands his company’s mission and vision is just an email away.

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Lindsey Danis is a freelance writer based in the Hudson Valley. Not only does she provide high-quality blogging and web copywriting services for a variety of small business clients, she has published several short stories and has a novel in progress. When not writing, she likes to cook, travel, hike, and brew beer. Find her at AskaWorkingWriter.com



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