Articles About Common Author Marketing Pitfalls

“Should I pay Xlibris $6,000-$17,000 to promote my book?”

Dear Angela, (A relative of mine) wrote and self-published a book with Xlibris. She is a first time author, and ...
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“My book hit the market and I’m now being bombarded with sales calls and spam…from another publisher!!”

Angela, I am not sure how this happened, but ever since my new book hit the market, a different publisher ...
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Hmmm… Should I Sign Up for “Amazon Giveaway” to Promote My Book?

Hi Angela, According to a website: "Creating a book giveaway function does nothing but increase you and your book's visibilities ...
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My Book Is Available As An Ebook Only. Why Isn’t It Selling?

Hi Angie,   I may have written to you before, but I have a degree in creative writing and about ...
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Should I Pay $500 For A “Class” That Teaches Me How To Sell My Book To Libraries?

Angela, I found a $500 online class that teaches authors how to market their books to libraries. Is this something ...
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Has Your Book Been Displayed At A Large Book Fair? How Many Copies Did You Sell?

At BookLocker, we don't upsell authors on worthless marketing products and services. Unfortunately, almost all of our competitors do. If ...
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How Can I Convince Bookstores To Host A Signing For My New Book?

Hello. I am currently in the process of self publishing and soon I want to have a book signing. I ...
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Should I Send Paperbacks or Hardcovers to Book Reviewers?

My self-published book is in paperback and hardcover formats. I know the hardcovers are more expensive but I think they ...
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Paying for Press Releases = Throwing Your Money Away?

Hi Angela! I have a children's book ready to publish. Do you offer press releases and, if so, what is ...
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29 Reasons Your Books Aren’t Selling By Angela Hoy

You're depressed. You're confused. You're thinking about giving up writing altogether. Why? Because the only people who have bought your ...
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Cartoon Curse Word Characters: When Your Computer Ruins Your Online Marketing Activities By Richard Hoy

Have you ever submitted text to be posted online, and later discovered odd characters in the place of punctuation? For ...
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Is Your Book Difficult to Find on Amazon? This Might Be Why. By Richard Hoy

Have you recently published a book, but can't find it by searching for the title on Amazon.com? Amazon, for obvious ...
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Should I Forego My Own Website And Use Only Facebook For Promotion? No!

Hi Ang, I'm reading your and Richard's outstanding book, 90+ DAYS OF PROMOTING YOUR BOOK ONLINE. In your book, you ...
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Avoid Getting the Domain You Want Taken Out From Under You! – Richard Hoy, President and CEO of BookLocker.com

Excerpted from 90 DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book's Daily Marketing Plan If you've ever searched for a ...
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Is Sending a Press Release to Regular Folks Spam? YES!

It seems to me there is a fine line between a press release and a promotional item. Wouldn't you say ...
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BEFORE YOU PAY TO PLAY: Ethical Book Promotion – Rachel Rueben

Today, authors can buy reviews and social media followers with the hopes of fooling a publisher or agent into believing ...
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Having a “Typo Contest” is a HORRIBLE Idea!

An author told me the other day he found a typo in his proof, adding "I'll probably leave it and ...
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Does that “Fictitious” Website in Your Novel Already Belong to Somebody Else?

Last year at this time, we published: Does that "Fictitious" Business Name in Your Novel Already Belong to Somebody Else? ...
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