Playing on an author’s vanity is one of the most common marketing ploys used in the publishing services industry. From promises of wealth and fame to ridiculous “your book can be a movie!” promotions, there is seemingly nothing these clowns won’t do to dig deeper into their authors’ pockets.
Considering self-publishing? How many books will you need to sell to recoup your investment?
UPDATED: 04/15/2016 SUMMARY (see details about each firm below) BookLocker: $675 (Deduct $200 if submitting your own cover.) Lulu: $1,089 Infinity Publishing: $1,097 (includes 5 “free” copies) CreateSpace: $1,151 (Deduct $299 if submitting your own cover. Add $500 if you want more than one image or color on your cover.) Trafford: $1,474 Xlibris: $1,723 iUniverse: […]
When I see the words “free publishing guide,” I think somebody is going to send me a free ebook that is an actual, factual, non-biased guide about the publishing industry, and/or the publishing process. I don’t think, “Wow, I’m just going to get a big, boring advertisement in exchange for all my contact information!”
During BookLocker’s quick publishing process (we usually get a book on the market within a month), a former AuthorHouse author expressed amazement at how simple it was compared to AuthorHouse’s ridiculous, time-wasting process. The author calls their system, “inefficient, and unfair to the author…”
Sometimes, starry-eyed authors look at the loud bells and silver whistles on some POD publishing company websites, and get caught up in the hype. Spending up to $1,000 or more is never a good idea when you can get essentially the same book for much less (most POD publishers use the same printer). Saving money up front means you’ll recoup the money you’ve invested in your book much faster!
How many print books do you need to sell to recoup the money you’ve paid to self-publish your POD book, and e-book, with the most popular POD publishers?
POD Publishers that use Ingram’s printing division to print their books incur an annual fee, which is charged by Ingram for each title/ISBN. Ingram calls this their “Catalog Fee.” It provides: “Access to our worldwide distribution channels (the largest portfolio of wholesalers, distributors and booksellers worldwide).” Basically, this means they send out an automated feed to bookstores that includes all the available titles. It typically costs publishers $12 per year to keep a book in Ingram’s system…
Most authors assume, when they read “35% royalties” or “50 royalties,” that they’ll be getting that percentage of the list price of the book each time a copy sells. And, with many POD publishers, that is the case. But, some have confusing clauses in their contracts that state the percentage is actually based on the publisher’s net income…
Tempted to sign up with one of those P.O.D. publishers that are claiming to be FREE? You’ll first need design experience so you can layout a professional book interior, and create a professional cover.
In addition, if you really want to get your book published for “free”, in some cases you can forget about having an ISBN (which online and brick and mortar bookstores as well as libraries require), forget about being distributed by Ingram, the world’s largest book distributor, which distributes book listings to online and physical bookstores across the globe, and forget about a lot of other things as well, including a print proof to check before your book goes to market…
Your book is finally on the market. You’re printing business cards, updating your website, and sending out press releases. You know you’ll get higher royalties when someone buys your book from your publisher’s website so you send people there. But, wait! What does your publisher’s homepage tell your readers about your book?
I have always been offended by over-the-top marketing verbiage. Saying something is a “good deal” is one thing but trying to tell me a product or service is going to “make my dreams come true” is insulting to an individual’s intelligence. I always wonder how people can fall for so much of the garbage being shoved our way by marketing executives these days…
At BookLocker.com, whenever I notice a mistake in a book, I alert the author. If I notice a few, I will send them a list. These errors can range from the occasional misuse of a word (their vs. there, for example), or a formatting inconsistency (Chapter 1, Chapter Two, etc.), to something like the author’s misuse of the term Prologue at the end of the book (should be Epilogue).
Since we send the formatted file back to the author for any final changes, they have the opportunity to make any corrections at no extra charge at that point in the process. Alerting the author when we notice an error helps them avoid future reader complaints and, of course, bad book reviews.
Here’s a dirty secret you won’t hear anyone talking about among P.O.D. publishers. Some of them see mistakes, and purposely allow them to remain in the book…
This week, we’re going to show you why reading contracts is imperative when considering a P.O.D. publisher…
This week, we’re going to look at how some P.O.D. publishers upsell (nickel and dime) authors on products and services that should already be included in their outrageous setup fees.
Writing a book is hard. Publishing and promotion can be difficult as well. Most authors are professionals but some still fall for the outrageous marketing verbiage dished out by some of the Print on Demand (P.O.D.) publishers. A lot of this garbage is downright insulting. Do authors really fall for this stuff? Unfortunately, some do!
While self-published books don’t carry the same stigma they did even as recently as a few years ago, they still aren’t considered on the same tier as traditionally published books. So, most self-published authors don’t want to make a big deal out of the fact that their book is “self-published.”
There seems to be no shortage of ways that POD publishers can concoct to separate authors from their money. Here are a few DOOZIES that we bet cost far more than most (if not all) authors will ever earn back in resulting book sales.
Ah, the large POD publishers will say just about anything to get your money, including offering ridiculous sales that look like good deals…until you do the math.
It’s no secret that that there are just a handful of major players in the Print on Demand (POD) industry (with a few thousand smaller ones) and that there are numerous complaints about the largest ones online. Oddly, under those complaints you rarely see the company in question defending itself. Why?
It seems it’s not enough that some POD publishers charge new authors thousands of dollars to publish a book. Some have taken the low road by attempting to trick their competitors’ authors into thinking they need more than one publisher…