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| Category: Business:Marketing:Internet | |
| About the Book | |
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Free Excerpt From The Book (requires Adobe Reader) Blog Your Book to the Top is a jam-packed blueprint that walks you through setting up and customizing a free blog, writing sparkling content, joining the blogosphere, and using cutting edge Web 2.0 strategies to drive traffic to your blog - - all in 5 Easy StepsStep One: The Blogging Landscape Why do you need a blog even if you have a website? When you've completed Step One, you'll understand why an interactive blog is a MUST-HAVE for authors who want to build an audience. Step Two: Build-a-Blog How to set up a free blog on two of the Internet's most popular services, and customize the look to fit your book. Discover the critical importance of titles, categories, and widgets. At the completion of Step Two, you'll have a fully functioning, reader-friendly, magnetic book blog. Step Three: The Art of Blogging Write sparkling content, killer headlines, and learn to use niche-specific keywords. Discover how long and how often to blog, and why too few posts can lose readers faster than you can say "Ouch!" After completing Step Three, you'll be able to write content that keeps readers coming back day after day, and posts that search engines love. Step Four: Welcome to the Blogosphere How to get along with the neighbors, make new friends, and utilize blog directories to boost your traffic. When you complete Step Four, you'll have registered your blog at the top 10 blog directories, invited another author to guest blog, and learned critically important linking strategies. Learn how one blogger increased traffic by his savvy use of a major blog directory. Step Five: Promote It! The nuts and bolts of blog promotion, including social bookmarking, Web 2.0 marketing strategies, and using RSS feeds to entice readers like a moth to a flame. By the end of Step Five (which will be ongoing) you'll have created a long-term book promotional strategy that you can use on your current as well as future books. Learn the 10 techniques a popular blogger used to go from 0 to 12,000 RSS subscribers in just seven months. SPECIAL BONUS CONVERSATIONS WITH 15 SUCCESSFUL AUTHORS who spill the beans about using blogs to promote their books Includes conversations with Kevin J. Anderson, Sci-Fi Eileen Cook, Clicklit Helen Gallagher, Computers/Tech Paul Gillin, Information Technology Christine Hohlbaum, Travel Barbara W. Klaser, Mystery Andrea Learned, Marketing Mona Loring, PR Ron McDaniel, Biz Buzzing Tina Nocera, Parneting Rick Reed, Horror David Meerman Scott, Marketing Thom Singer, Sales Cynthia Leitich Smith, Young Adult Jim Stroup, Leadership
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| About the Author | |
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Nancy Hendrickson is a blog consultant and the author of seven books and hundreds of magazine articles. She currently works with authors and entrepreneurs, helping them market their books and services on the Internet. Brenda George is an online marketing specialist, Amazon Kindle guru, and the author of training manuals and materials. |
