My traditional publisher won’t promote my book! What’s an easy, affordable way to do it myself?

My traditional publisher won’t promote my book! What’s an easy, affordable way to do it myself?
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Dear Angela,

In 2002, my book was published by (a traditional publisher). It’s a book on creative writing for teachers.

I don’t think the publisher could afford marketing and I did not have time with my job at a museum. Any ideas for how to promote?

Thank you,

Abandoned By My Publisher

Dear Abandoned,

A book’s sales potential depends entirely on: 1. the book itself; and 2. the authors’ marketing savvy and efforts. Just listing a book on a particular website like Amazon or Barnes and Noble, or even having your book in the bookstore systems, won’t generate sales. Unfortunately, that’s all many traditional publishers do now.

The author must promote the book in order for it to be successful. This is true for self-published and traditionally published titles. Traditional publishers do little to no promotion for unknown/new authors now. They take a gamble that a book may or may not take off and they run with the ones that do, while generally abandoning the ones that don’t. Of course, the ones that do succeed are usually written by well-known authors, or are the ones being creatively and consistently promoted.

For easy and affordable book promotion advice, please see:
90+ DAYS OF PROMOTING YOUR BOOK ONLINE: Your Book’s Daily Marketing Plan

90 days authors get a copy of that book for free. 😉


About The Author


Angela Hoy is the publisher of, and the co-owner of (one of the original POD publishers that still gets books to market in less than a month), (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees). - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday. - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors. - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

Angela's POD Secrets Revealed Series can be found HERE.

Got questions about Print On Demand and Self-publishing? Ask Angela.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.


BOOKLOCKER ON FACEBOOK - Provides links to free excerpts!


Angela is the creator of the Original 24-Hour Short Story Contest!

Read More Of Angela's Articles HERE

One Response to "My traditional publisher won’t promote my book! What’s an easy, affordable way to do it myself?"

  1. pamelaallegretto  September 1, 2015 at 11:54 am

    This book is a jewel!!! I have read, and reread, underlined and highlighted, and am now setting up my “Book Marketing Cheat Sheet! Great advice not only for writers, but also for artists and any other entrepreneur looking to promote their business.