You know that “thing” you do in your newsletter where you hook the reader with just enough of an article to make us absolutely, positively HAVE to click on the link to read more? You do that extremely well. What is that called and how did you learn how to do it?
It’s actually quite easy. I just think about which part of the story is absolutely the most tempting morsel and that’s what I tease the reader with. I have a really good time coming up with those!
The part of the article that makes a reader want to keep reading is called the “hook.”