At BookLocker.com, we have more than 2,000 print books on the market, along with a few thousand ebooks. There are two types of books that appear on the BookLocker.com best seller list:
1. Brand new books by authors who haven’t yet tired of book promotion
2. Books by authors with aggressive, persistent marketing schedules and techniques
In the first example above, authors release their new book, promote it for a few weeks, and then grow tired of promotion (or run out of ideas), and either stop altogether, or move onto the next book. It’s a shame when this happens because the author already has a product to promote. And, if you don’t continue to promote a book, sales will stop.
In the second example, these are books by authors who promote their titles on at least a part-time basis. What are they doing right? Why are these books best sellers? Here are some examples:
1. Cancer-Free: Your Guide to Gentle, Non-toxic Healing (Fourth Edition) by Bill Henderson
Bill Henderson started researching alternative cancer treatments after chemo (not cancer) killed his wife. He continually and aggressively promotes his book. It has been the #1 best seller on Booklocker.com almost every single week for several years now. In addition to his website (http://www.beating-cancer-gently.com/), Bill has an opt-in email list so subscribers can receive his email newsletter, and he also has his own weekly radio show.
2. The Potty Boot Camp: Basic Training for Toddlers by Dr. Suzanne Riffel
Suzanne also aggressively promotes her book through her website, her email newsletter, and on Twitter and Facebook. She has obviously note grown tired of her book and moved on. She capitalizes on the book she already has by continuing to promote it. Because of this, it continues to sell.
3. Karen Bishop – the author of seven books
Over the years, Karen Bishop has created a huge, devoted following through her website and ezine. Her books all target the same audience so she can promote all of her books at once, whether through her website, book trailers, or her blog. Karen has become so popular that some imposters have popped up online over the years, pretending to be her. Like the two authors above, Karen keeps promoting her books and they keep selling.
4. Preferred Stock Investing by Doug K. Le Du
With the volatility of the stock market over the past year years, it seems those who didn’t get out completely were actively searching for advice. Enter Doug Le Du, who actively and continually promotes his book through his website, his free monthly newsletter, and his Preferred Stock Notification Service. He even offers an exclusive section of his website just for his subscribers. It’s always a great idea to make readers feel special! Doug never gives up on promoting his book and he continues to appear on the BookLocker.com best seller list.
5. THE WORLD’S CHEAPEST DESTINATIONS: 21 Countries Where Your Money is Worth a Fortune – Third Edition by Tim Leffel
Tim’s book idea was brilliant – show people where they can get a beach bungalow for $5-$10 per night, museum trips for 25 cents, beer at $2 a pint, and so much more! In its third edition, it has been one of BookLocker’s top sellers for several years now. Tim promotes it continually through his website, his fun blog, articles, and much more. He even earns income from travel-related ads appearing on his website.
There are many more BookLocker success stories as well!
So, what do these bestselling authors all have in common? They have a marketing plan and a schedule and they stick to it.
How can you do the same? Stay tuned. Next week, we’ll be introducing our newest book, 90 Days of Promoting Your Book Online.
Angela Hoy is the co-owner of WritersWeekly.com and BookLocker.com. WritersWeekly.com is the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday. According to attorney Mark Levine, author of The Fine Print, BookLocker.com is: “As close to perfection as you’re going to find in the world of ebook and POD publishing. The ebook royalties are the highest I’ve ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can’t go wrong here. Plus, they’re selective and won’t publish any manuscript just because it’s accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors’ books, but with lower POD publishing fees, please let me know.”
Read a price comparison of the most popular POD publishers HERE.
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