Billboards – A Different Way to Promote Your Book(s)

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Have you ever wondered how companies get ad space on billboards? Have you thought about buying billboard space to promote your book, or other product or service?

Author Marty McMorrow bought a billboard in the desert (in the location where his book takes place). You can see a picture, and read about it, HERE.

Recently, I saw a billboard for rent on the busiest freeway near our town. It was advertised at $10 per day. Not bad, I thought. That’s cheaper than a moderate ad in a glossy magazine, and far cheaper than some of those ridiculous marketing products and services offered for thousands by some Print on Demand publishers! And, people driving that route daily would see the ad multiple times. That’s better than readers seeing an ad one time in a magazine. I did some research online and the price was correct. It’s $300 per month. But, there are other reasonably priced billboards to choose from all over the country. How do you find such places?

The following sites not only sell ad space on billboards, but some also provide demographics for the area, like how many people drive by on an average day, the average income of those individuals, etc.

National Outdoor Media
Has a database of every billboard in the country. Also offers other outdoor advertising, like smaller billboards on less-congested roads, ads on buses, etc.

Outdoor Billboard – “The Internet’s Largest Billboard Marketplace”
Contrary to their claim, this site does not seem to have as many billboards as the firms listed above.

Click on your state, then your locale. Search around a bit. I found some billboards in Georgia for $350/month and some in New York for several thousand per month. For something priced as low as a book, you probably don’t want to spend more than a few hundred dollars.

There are many regional billboard rental services as well. To see an example of one in Louisiana (with prices), click here:
http://bayousidebillboards.com/default.cfm?pageid=52967

Here’s one in Kansas –
http://www.atomicbillboards.com/

To find a service in your state, search for billboard rental prices (your state) in your favorite search engine.

You also need to have the ad created. For print billboards, you will need a firm to design and print your display. But, there are many digital billboards available as well. Vinyl ads can be removed and rehung elsewhere if you decide to try a different billboard in the future.

Here are five firms that offer free quotes for “outdoor production” services. Their sites also offer photos of work they’ve done in the past.

Billboard Source

Robert Fleege Partners

Metropolitan Marketing, Inc.

Billboard Flex

Find more by searching for “billboard production” in your favorite search engine.

There is VERY good advice on billboard advertising in this article. Don’t proceed without reading this first –

Outdoor Billboard Advertising

If you have ever rented a billboard, or if you do so in the future, I’d love to hear from you! Email: angela-at-writersweekly.com



About The Author

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Angela Hoy is the publisher of WritersWeekly.com, and the co-owner of BookLocker.com (one of the original POD publishers that still gets books to market in less than a month), PubPreppers.com (print and ebook design for authors who truly want to self-publish), and Abuzz Press (the publishing co-op that charges no setup fees).

WritersWeekly.com - the free marketing ezine for writers, which features new paying markets and freelance job listings every Wednesday.

BookLocker.com - According to attorney Mark Levine, author of The Fine Print, BookLocker is: "As close to perfection as you're going to find in the world of ebook and POD publishing. The ebook royalties are the highest I've ever seen, and the print royalties are better than average. BookLocker understands what new authors experience, and have put together a package that is the best in the business. You can't go wrong here. Plus, they're selective and won't publish any manuscript just because it's accompanied by a check. Also, the web site is well trafficked. If you can find a POD or epublisher with as much integrity and dedication to selling authors' books, but with lower POD publishing fees, please let me know."

Abuzz Press offers FAST and FREE book publication, but only accepts a small percentage of submissions, and only works with U.S. authors.

PubPreppers.com - "We Prep, You Publish!" Print and ebook design for authors who truly want to self-publish. Offers formatting and design services only, and then provides simple instructions for authors on where to sign up to have the print and ebook editions printed/listed/sold. Cut out the middle man. Keep 100% of what bookstores pay for your book!

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Got questions about Print On Demand and Self-publishing? Ask Angela.

Have a POD Book with another publisher? See if BookLocker can give you a better deal. (BookLocker offers "disgruntled author discounts" to those who want to move from other POD services.)

See BookLocker's publishing packages HERE.

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