Selling Books Like a Client Advisor By Alice J. Wisler

Published on July 7, 2010

Selling Books Like a Client Advisor By Alice J. Wisler

As authors with books, we can learn from client advisors. True, what each of us really wants is to sell is a 328i or a romance novel. But the manner in which we do our selling is key to staying credible and authentic in a society that is filled with irritating sales folk. Plenty of authors push their paperbacks as though they are better than immortality. This can be exhausting for the customer. The real question to ponder is, do you care about your readership? Does it show?

When Contest Fees Make Sense By Ruth Schiffmann

Published on July 7, 2010

When Contest Fees Make Sense By Ruth Schiffmann

I don’t relish the thought of admitting to my husband (or anyone else, for that matter) that this writing obsession of mine has put our finances into the red. As a means of avoiding that fate, I usually halfheartedly skim over contest listings in newsletters and blogs the same way I sort through my mail to weed out the junk. No matter how “legit” a contest was, if it required an entry fee, I would rule it out. Am I cheap? Maybe, or maybe I know how easy it would be to shell out a little bit here, a little bit there, always with my eyes on the prize until I had nothing left to show for myself but scraps of paper and tiny little pencil nubs.

1 2 3