Reality Check on Publishers’ Dismal Marketing Efforts By M.J Rose
It’s a sad but true fact. Authors need to learn some marketing basics because publishing houses don’t do enough PR for all but their biggest or hottest books.
Last week, one of the students in our Create a Buzz Plan class and I had a half hour phone call (which is offered to all Buzz students now) to do some more brainstorming. During the call he told me what was going on with his book. He’d landed a traditional contract and received a $175K advance. But, his publisher was doing nothing to get the word out. Absolutely nothing.